Fiat Group organizes Fiat Caffe Coffee Festival

Discussion in 'Indian Automotive Scene' started by Car Lover, Jan 29, 2013.

  1. Car Lover

    Car Lover New Member

    Oct 5, 2012
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    [​IMG]Fiat Caffe, New Delhi

    Fiat Group Automobiles India Pvt. Ltd announced the opening of a two month coffee festival at the FIAT Caffe, 42 Janpath, Opp. STC Building, Connaught Place, New Delhi to build its strong presence in India. The coffee festival will have many events such as a performance by an Indie band, stand up comedy, open mic night, cupping workshops and much more from late January to mid March.The Fiat caffe will have the center pieces, mugs, pictures hanging on the wall, cushion covers and some remarkable coffee facts. Coffee lovers will also have the opportunity to brush their coffee brewing skills by attending special coffee cupping and recipe sessions under the expert guidance of Lavazza’s Baristas. The main attraction of the festival will be a performance by an Indie band led by front man Sanchal Mahal and a stand up comedian will be performing at the festival.Speaking on this occasion Mr. Enrico Atanasio, MD of FIAT Group Automobiles India Pvt Ltd said, “The launch of the Coffee Festival at FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian market. With the launch of the Coffee Festival, we are looking at promoting the Caffe as a classy but yet engaging hang out which will build a connect with the audience and entertain them while they sip and brew some authentic Italian coffee.”The Fiat Coffee Festival is an activity to create continuous conversations around the brand and also aims at making a bold & crisp statement about its presence in India. Globally, FIAT has several Caffes to showcase brands like Ferrari, Lancia, Alfa Romeo and Maserati but India is the only country in the world to house two FIAT

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