Lotus F1 is the first team to take the wraps off its 2013 Formula 1 season challenger. The E21 was unveiled in an online launch ceremony broadcast from the team’s UK factory. Lotus wants to build on their success from last season aiming for regular podiums and wins and cement its position among the top F1 teams. Last season was quite productive for the Lotus team with Kimi Raikkonen's win in Abu Dhabi and numerous podiums, ending the season ahead of Mercedes AMG F1 team in fourth place. The driver line-up remains unchanged with Kimi Raikkonen and Romain Grosjean at the helm, joining them is the reigning GP2 series champion Davide Valsecchi as the third driver and Nicolas Prost as development driver. Jerome d’Ambrosio continues as reserve driver. Since the rules for the new season are very similar to that of last season, the overall design design of the E21 remains the same as the E20 with major changes being to the exhaust system. Teams this year have an option to cover up the not so pretty steps in the nose of the car, Lotus have however opted not to use the panel and have come up with a better looking nose than before. During the launch, Lotus team principal Eric Boullier said that their target was to be third in the championship this year. If Kimi obliges, that's an easy task.