Hero MotoCorp commences operations in three Latin American markets

Discussion in 'International Automotive Scene' started by Car Lover, Feb 2, 2013.

  1. Car Lover

    Car Lover New Member

    Oct 5, 2012
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    Ever since the split from its successful JV with Honda, the Indian two-wheeler major Hero MotoCorp has been planning to expand its territory outside of India especially in the African and Latin American markets. In November last year, Hero MotoCorp had announced that they will start exporting its products to Africa and Latin America before the end of the ongoing fiscal to expand its global footprint.
    Now it has been reported in The Economic Times that in line with that goal of achieving 10% of its total volumes from international business in five years' time, Hero MotoCorp has commenced its operations in three Latin American countries - El Salvador, Honduras and Guatemala in Latin America.
    Hero is looking at as many as 30 countries spread across the globe for its exports. The company has already plans that was first unveiled at Hero's global brand launch event in London in August 2011.
    It was mentioned that in just a matter of weeks, the company will announce the launch of Brand Hero in these new markets in Latin America and Africa. Hero is also actively exploring the possibility of setting up assembly units in some of these markets once the volumes picks up.
    Hero MotoCorp has been looking to completely get away from the shadows of its former partner Honda from Japan and have its own technology in their products. The company will launch the first product with its own technology by 2013-14 as it presses ahead the solo journey since parting ways with Japan's Honda.
    Meanwhile Hero Motocorp workers union of its Gurgaon plant is on a strike with demands for wage increase. For Hero, the Gurgaon plant employs over 1,200 people and the Gurgaon plant can produce around 7000 bikes in three assembly lines in two-shifts a day.

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